GolfAI
Athlete Performance Intelligence · 2026
Athlete Performance Intelligence

We didn't start outside the sport.
We started inside it.

GolfAI already operates inside professional golf tournaments and coaching workflows. We're turning that access into a continuous understanding of how each athlete moves, changes and performs over time — to improve performance today, and build toward validated readiness and injury-risk intelligence over time.

Live in professional golf Computer vision & biomechanics Cricket as sport two
GolfAI tournament graphics rendered live on a professional golf broadcast in India
Live tournament graphics rendered by GolfAI on a DP World–PGTI broadcast, India.
Eternalife Innovations Pvt Ltd · New Delhi · golfai.in Mohit Gupta, Founder & CEO
GolfAI
Where we already are

Paid. Used. Live.

Three signals that GolfAI is already inside the golf ecosystem.

₹30 lakh commercial revenue to date
GolfAI tournament admin dashboard showing live tournaments and leaderboards Expand ⤢
PAID
Professional golf has already paid us for technology.
Tournament technology deployed in the PGTI ecosystem.
Coach giving visual feedback with GolfAI swing annotation tools on a phone Expand ⤢
USED
15 coaches · 2 academies
Using GolfAI for coaching and athlete workflows. Freemium by design — adoption first.
GolfAI player tag rendered live on a professional tournament broadcast On air Watch ⤢
LIVE
Deployed, not demoed.
Tournament technology operating in real professional golf environments.
The opportunity now Turn this access into longitudinal athlete intelligence. tour.golfai.in · golfai.in
Paid = tournament technology. Free = coaching platform. We keep the two separate. 02 / 14
Close ✕
GolfAI tournament admin dashboard showing live tournaments and leaderboards
Coach giving visual feedback with GolfAI swing annotation tools on a phone
▶
{{ shotCap }} {{ shotLinkLabel }} Esc or click the backdrop to close
GolfAI
Why the position matters

Two products, one purpose: standing where athlete data is created

Neither product is the destination. Both are distribution.

Tournament technology
Buys us the organisation: tours, events, officials, sponsors — and the competition record that comes with them.
Coaching platform
Buys us the athlete: the coach relationship, the weekly video, the labels a coach adds for free because it helps them teach.
Access
Tours, events,
coaches, academies
→
Athletes
Professionals,
academy juniors
→
Repetition
The same athlete,
week after week
→
What it produces
Longitudinal movement,
competition & coaching data
A model-first startup has to buy its way to athletes.
We are already standing there.
What we still have to earn
Consistent capture discipline, consent, and proof that the outputs change a coach's decision. None of that is guaranteed by access alone.
GolfAI · Athlete Performance Intelligence 03 / 14
GolfAI
The problem

The athlete's data exists. The athlete's record doesn't.

One golfer, today
Swing videos
in a WhatsApp thread, gone in weeks
Coach's read
in the coach's memory
Scorecards
on a tour website, per event
Launch monitor
a PDF from one session, once
Gym & practice
in a notebook, if at all
Physio notes
with a clinic the coach never sees
Six systems. No shared identity, no shared timeline, no history after the season ends.
The question nobody can answer
“Is this player actually moving better than she was in March — or does it just look that way today?”
So coaching decisions restart from zero every session, injuries are explained only after they happen, and selectors judge on results rather than trajectory. This is a memory problem before it is an AI problem.
GolfAI · Athlete Performance Intelligence 04 / 14
GolfAI
The core idea

Everyone else compares an athlete to a model. We compare an athlete to themselves.

Generic norm — what tools say today
“Your hip rotation at impact should be around 45°.”
True, generic, and the coach already knew it.
Personal baseline — what we're building
“Your pelvis is opening 9° flatter and 40ms later than in your own best 30 rounds — and it started three weeks ago.”
Specific to one athlete, impossible without history, and it changes Tuesday's session.
Why it
matters The athlete's own history is often more actionable than a population norm: deviations can surface before they become obvious performance problems, while years of individual data become increasingly difficult to replicate.
GolfAI · Athlete Performance Intelligence 05 / 14
GolfAI
The product
The longitudinal data layer behind GolfAI Athlete Intelligence

The Athlete Passport

One athlete. One evolving performance profile.

Live today Building now Roadmap
JanFebMarAprMayJun
Video capture
recorded & annotated
Pose & biomechanics
landmarks, angles
Performance
rounds, scores, outcomes
Training
sessions, drills, load
Readiness
sleep, wearables
Human context
coach & physio notes
The value comes from connecting what changed, when it changed, and what happened next.
What the coach sees
What changed? When? What happened next?
What GolfAI can learn over time
“Her shoulder turn changed after the March training block. Tournament dispersion improved two weeks later. This is becoming her new baseline.”
Capture → Athlete Passport → GolfAI Athlete Intelligence → Coach action Permissioned by design — the athlete controls who can access their profile.
Illustrative timeline · six months of one athlete 06 / 14
GolfAI
How it works

One swing becomes more valuable every time we see the athlete again.

GolfAI pose-estimation overlay on a golf swing captured on a smartphone
Our own pose output on a single-camera smartphone capture — no markers, no studio.
01
Capture
Live
Smartphone video, inside the coach's existing workflow.
02
Measure
Live → building
Body landmarks, plus a small set of repeatable, coach-relevant movement variables.
03
Understand over time
Building
Every new session compared against that athlete's own history — not a population ideal.
04
Act
Building
The coach sees what changed, when it changed, and the video and context behind it.
Start narrow. Measure reliably. Expand only after validation.
Five trustworthy variables a coach acts on are worth more than forty questionable metrics.
Performance first. Medical and injury claims only after prospective validation. 07 / 14
GolfAI
Defensibility

The model isn't the moat. The record is.

The compounding loop
Access
Tournaments and coaches
Repeated capture
Video, coach labels, outcomes
Athlete baseline
Years of individual movement history
Better decisions
Useful insight inside the coach workflow
Deeper adoption
More athletes → more history → back to the top
Easy to copy
Pose estimation
Swing metrics
Video annotation
AI-generated coaching text
Hard to recreate
Years of one athlete's history
Movement linked to real performance
Coach and physio context
Trusted organisational workflows
You can copy a model in a quarter. You cannot copy five years of someone's swing.
GolfAI · Athlete Performance Intelligence 08 / 14
GolfAI
The landscape

Three mature categories. The opportunity is in the overlap.

Tournament operations
Golf Genius · BlueGolf · GolfStatus
Built around
Registration, scoring, leaderboards, events and competition operations.
Centre of gravity
EVENT
Video & motion coaching
Sportsbox AI · OnForm · CoachNow · Hudl
Built around
Video capture, movement analysis, comparison and coach–athlete feedback.
Centre of gravity
SESSION
Athlete management
Kitman Labs · Smartabase · Teamworks · Catapult
Built around
Performance, workload, wellness and multidisciplinary athlete-management workflows.
Centre of gravity
ORGANISATION
Where GolfAI enters
ATHLETE OVER TIME
Everyday coaching video, connected to real competition outcomes and accumulated into an athlete-specific performance history.
Designed to work without requiring an enterprise sports-science stack.
Category leaders validate the demand. We are not claiming an empty quadrant. 09 / 14
GolfAI
Beachhead & expansion

Golf proves the engine. Cricket tests whether it travels.

SPORT ONE · LIVE Golf
The hardest movement to measure well — fast, three-dimensional, endlessly repeated. If baselines work here, they work anywhere.
✓Tour and event relationships already in place
✓Coaches and academies already capturing video
✓Competition data we already process
✓A founding team with real golf-industry standing
Golf is a beachhead, not a ceiling — but we will not leave it until the engine is proven.
SPORT TWO · NOT BUILT Fast bowling
Cricket, and the same problem shape: one action, repeated thousands of times, under load the athlete cannot feel accumulating.
→Repetitive, high-load, measurable biomechanics
→38 state associations, structured academy system
→Workload is already a live sports-science question
→SprintX's own network sits inside this ecosystem
No cricket product today. The ask is one bowling cohort to find out if the engine transfers.
Fast bowler in the delivery stride at an Indian academy net
One action, thousands of repetitions — the same measurement problem as the golf swing.
One second sport. Not ten. 10 / 14
GolfAI
Business model

Three monetisation engines. One athlete ecosystem.

Monetising now
Tournament technology
Per-event technology fee
Official digital experience / technology partner
Sponsorship revenue share
Buys federation, player and competition access.
Free today
Coaching platform
Free and freemium to accelerate adoption
Premium coaching & AI features from early 2027
Commission on coaching bookings
The recurring engagement and data-acquisition layer.
Recurring — next
Athlete Performance Intelligence
Annual subscription
Athlete, academy / team and organisation tiers
Longitudinal movement + performance intelligence
The high-value recurring software layer.
Revenue
shape
Today
Project & event fees
→
Next
Transactions & premium
→
The business
Recurring subscription
Events → coaching relationships → longitudinal athlete intelligence. 11 / 14
GolfAI
Market opportunity

Golf is where we start. It isn't where we stop.

Obtainable · 3–5 years
₹15 Cr+
Indian golf, early adjacent sports and select international golf customers.
Bottom-up — not a percentage of TAM
→
Serviceable
$0.8–1.2B
Golf, cricket and racket sports across the geographies we can realistically serve.
GolfAI estimate — not a published figure
→
Total addressable
$2.3B → $4.75B
Global sports analytics and athlete-performance technology, 2025 to 2030.
MarketsandMarkets, 2025
Sport Golf→Cricket→Racket sports→Selected performance sports
Geography India→Asia→Global
Scale evidence · 20.3M on-course golfers in Asia (R&A, 2025) · ~106M tennis participants globally (ITF, 2024). SAM and SOM are GolfAI estimates. 12 / 14
GolfAI
Team

Technology, golf access and commercial discipline — in three people

MG
Mohit Gupta
Founder & CEO · Technology
18 years of technology leadership, two companies founded before this one, published AI research, IIT Delhi ecosystem. Builds the product. Plays the game.
NG
Dr. Neha Gupta
Co-founder · Finance & Strategy
PhD, IIT Delhi (Chancellor's Gold Medal). Finance and M&A background, academic research experience. Owns the model, the pricing and the discipline behind both.
SB
Sameer Bahl
Golf Industry & Partnerships
15+ years inside the golf ecosystem. Golf & Sports Management (UK); PGA, NGAI and TrackMan credentials. The reason our calls get returned.
Engineering bench
In-house full-stack, computer-vision and cloud engineers, plus research interns in CV and biomechanics.
The gap we're naming
No biomechanist or sports scientist in the team yet. For what we're building, that is the most important hire ahead of us.
Eternalife Innovations Pvt Ltd · CIN U93110DL2025PTC440811 · New Delhi 13 / 14
GolfAI
The ask

We have the golf wedge. Help us scale the platform.

What we already bring
Live tournament technology in professional golf, an active coaching platform, industry relationships, early commercial proof — and a team that can ship.
01
Market access
Introductions to teams, academies, federations and sports organisations for pilots and partnerships.
02
Cross-sport expansion
Connections into cricket and other performance sports, to validate that the GolfAI Athlete Intelligence layer transfers beyond golf.
03
Seed readiness
Investor access, fundraising guidance and positioning for the next institutional round.
Mohit Gupta · Founder & CEO
Eternalife Innovations Pvt Ltd · golfai.in · [email protected] · +91 80955 27755
From golf traction to a multi-sport Athlete Performance Intelligence platform.